NICKELS & DIMES SEASON 2

Nickels & Dimes releases its second season under the watchful guidance of Nick Von Dime. This time around, the brand proudly introduces "Betty Dime" their ladies' capsule line featuring vibrant colors and graphics. The label also unveils their lookbook and ad campaign images commissioned to talented photographer Nate Abbott, whose past work for Burton Snowboards is flawless with uncanny style.

The main highlight of the ladies' line is the SATANA tee, a tribute piece to their favorite gang leader in Russ Meyer's epic film: Faster Pussycat Kill Kill!

Meanwhile, the men's line adds some bright color items keeping them playful and cheeky. The theme for Season 2 revolves around music. Particularly iconic bands that are inspirational to the brand such as Slayer, Megadeth, early Misfits and Danzig.

The highlight pieces are:

TOUGH AS NAILS: The old school tough-boxer-puncher tee directly from east-flatbush Brooklyn.

ACE OF DUFFS: "Duff's wasn't built for mass appeal - it's not for everyone - either ya get it, or ya don't." as Jimmy Duff would say. This tee was inspired by a true New York metal mecca: Duff's Brooklyn (the original) Bellevue of Hell's Kitchen.

KILLERS: The Slayer tribute piece which focuses on a character from the "Reign in Blood" album cover describing what he does by way of Megadeth's album title: "Killing is my business...and business is good"...cheeky at it's best considering the beef Dave Mustaine has with Slayer.

THE BALL: Our no-fronting tee for classic late 80's MTV metal tv show "HeadBangers Ball". Tongue-in-cheek graphics with a message that even Deathklock approves of.

DANZIN-A-GO-GO: A nod to Misfits' Danzig era. The vibrant front graphic represents the catchy, sing-along trademark sound of their early 80's material.